Come "Get Your Brand On" at Social Media Week!

After Tweeting, Facebooking, Instagramming, and Pinteresting my little heart out in 2012, I'm excited to announce that I was asked to be on the Social Media Week DC Advisory Board. Yippee! With that comes an invitation to throw an event, and I couldn't resist putting something smart and stylish together. 

I'm happy to introduce Get Your Brand On: How Social Media is Changing Our Identities (#SMWGetYourBrandOn), a guided discussion and debate about the role social media is playing in personal branding. Whether your online persona is the same as your real identity or if you position yourself in a completely unique way, we'll hash out the many ways that people use social media to brand themselves.  Co-hosted by some seriously brilliant social media mavens (check out their deets below), the panel will share how social media has impacted their professional career, and then act as devil's advocates in a group discussion that everyone can jump in on. Read on!

  1. It's free but RSVP is required, so hit up THIS SITE HERE to register! Attendance is extremely limited, so sign up right away.
  2. It wouldn't be a GoKateShoot event if we didn't all get a little dressed up, so get your style on if you're so inclined and I'll be shooting as well as moderating. To set the tone, I will be in full nerdette glory in my glasses. 
  3. Generously hosted by the Dunes, the event will also include a full cash/credit bar for you lushes who love a little sauce to get you sassy! You can follow the Dunes on Facebook and Twitter too.
  4. Tweet and share with the hashtag #SMWGetYourBrandOn for ultra social media love!

I'll be moderating with a crack team that spans several industries and includes TWO charismatic ginger scientists. It's like seeing a unicorn in the wild, TWICE. Check the whole team out below - everyone's bio is insanely entertaining and I actually lol'ed. Yes, that's a thing. 

Eric Schulze, Ph.D. (@scienceric@thirstDCCo-founder/Creative Director of Thirst DC

Eric is molecular biologist with a penchant for innovative communication, embryonic stem cells, and bacon. Mmm...bacon. He develops and teaches how to form creative communities using Science as well as efficient communication strategies for individuals and organizations alike. Eric works for the U.S. Food and Drug Administration and serves as Chief Nerd, Creative Director, Head of Strategic Partnerships, and emcee for the popular social experiment and creative agency for nerds and geeks alike, thirst. Thirst has garnered national attention from the likes of The Smithsonian, NASA, National Geographic, The Washington Post, The Washingtonian, and numerous blogs and magazines. Eric is also a freakishly tall Ginger.

Tré (@tregallery) - Fine Artist and Director, Tré Inc. and Touchstone Gallery

Tré is an Art Photographer, Fine Portrait Artist, and Director currently based out of Northern Virginia and Washington DC. She travels all over the world to photograph, create, and film projects. For over a decade she has exhibited and sold her selected works to art collectors internationally. Having worked in NYC, LA, DC, London, Paris, and Tokyo her inspirations are diverse and ever-changing. Tré founded her Art Photography and Direction company, Tré Inc.® and Trémotion Pictures, her recently launched Short Film and Music Video production company. Having been in the Art Industry for over 14 years, she also offers Art Mentoring and Portfolio Consultations for artists just starting out and those needing constructive advise. Her latest Art Project is currently on exhibition at the Touchstone Gallery in Washington, DC, and yes, she trademarked her own first name.

Jamie Vernon, Ph.D. (@JLVernonPhD) - AAAS Science and Technology Policy Fellow, U.S. Department of Energy

He sent an utterly charming first person bio, which you can check out here:"I am not a white-haired, bespectacled 80-year-old man perpetually adorning a white lab coat. And yet, I have manually mapped the location of a gene in the human genome, discovered a previously unknown functional fish gene, developed a patented genetic engineering technology, and personally manipulated the HIV virus in the laboratory.  I am a Southern-born, beach-loving, Yankees fan who  came to Washington, DC to help improve the "scientist brand".  My 3000 Twitter followers would probably describe my personal brand as one of serious respect for the role of science in society, but with an appreciation for diverse political and philosophical ideologies.  I believe Science is a brand that will benefit when the public comes to know that scientists are real-life, accessible, neighborly folks.  I coach other scientists on how to appropriately market Science, and how not to damage the brand.  Currently, I professionally serve as an AAAS Science & Technology Policy Fellow at the U.S. Department of Energy and Social Media marketer for the White House's U.S. Global Climate Research Program. When I'm not promoting science, I'm promoting science." 

Simon Owens (@simonowens) - Assistant Managing Editor digital U.S. News and World Report

Simon is an assistant managing editor at US News & World Report, and his writing has appeared in The Atlantic, Harvard's Nieman Lab, Forbes, and PBS' MediaShift. In addition to his journalism experience, he spent several years in the world of corporate PR and digital marketing. Brazen Careerist named him one of the 25 young professionals to watch in 2011.

Can't wait to see you!

Thirst for Style: What I Wore

As you may recall, at the end of May I spoke at Thirst DC. I never  ask my subjects (you lovely, stylish people!) to do anything I am not willing to do, so I thought I'd share what I've been spotted wearing recently. Above is my look from Thirst; this vintage 1950's cocktail dress selected by my friend and stylist Elise Peterson was perfect for being on stage. Paired with a bold lip, it made me feel ultra-feminine. 

Announcement: GoKateShoot to Speak at ThirstDC

Hey team! If you follow the blog, you know that I've become great friends with the ThirstDC team. I first met co-founders Eric and Lori at Busboys and Poets five months ago (at this exact documented moment, in fact), and they've been trying to get me to speak ever since. For those of you who aren't familiar, ThirstDC is like a sexier version of TED, with booze, and backed by the Smithsonian. Yes, the Smithsonian of dinosaurs and rocket ships and all the other cool, smart stuff down near the monuments. They're hype for Thirst and you should be too! Expert speakers give 10-20 minute talks on wild topics only somewhat related to their field; think a rocket scientist discussing dating, for instance. Rad! The Thirst team does an awesome job talking about themselves HERE, so check that out for more info.

Photo by Kevin Allen for Washingtonian Magazine

I'm speaking at ThirstDC on May 31 and you should come. Yikes, I know! Some of the other speakers have announced their talks, while some are keeping theirs a secret until later. Me being me and generally overexcited about damn near everything, announced my talk already. I'll be speaking about how people use each other, turning the concept on its head to redefine what it means to feel used...and how that's an awesome thing. And you're all, "What?But you're a photographer who talks about style! What does this have anything to do with anything?!" to which I would reply, "Everything has everything to do with everything, don't worry! Get your ticket, get dressed up and come out to find out. Tickets are live and you can get them HERE. DO IT! Come watch me stand up in front of a sold out, 300+ person crowd and wax poetic on all things social, stylish, and artistic (potentially having a moment in the process, but hopefully not). It will be fiesty, it will be random, and it will be entertaining, if anything.

The Details:
May 31, 2012, 7-11pm
Bier Baron Tavern, 1523 22nd St. NW, DC
Tickets HERE

Behind the Scenes of Eric Schulze for DC Modern Luxury

Here were some of my favorite photos that did not make it into my feature in DC Modern Luxury Magazine (which you can see on page 60 HERE). Part of what I love to do on this little blog is share some behind-the-scenes secrets of the shoots I go on, and there are two I'd like to share here. The first is about the styling; my subject Eric Schulze has brilliant taste in clothes, but even those with a trained eye need an expert opinion now and then...which is where Eliot Payne of Accoutre comes in. With an impeccable attention to detail and ease with clients, Eliot is my go-to menswear stylist. He's also good friends with Eric now, so he was a natural choice to help him get his looks together for our shoot. Eliot and I talk about styling and sartorial choice all the time (and send each other outfits for approval), so I know that we are on the same page while constantly challenging one another. 

In the first look above, he layered a colorful button-up with a denim shirt, tweed blazer, and bow tie to create a high-low, work wear meets rugged urban man look that we're going crazy for right now. 

In the second look seen below, they guys kept it a little more dressy with a wool vest and blazer...but mixed with a springtime lavender shirt and bow tie become undeniably cool. 

The second tidbit I'd like to share is about the location. I'm a shoot from the hip, spontaneous photographer, but I did want to plan a location for the magazine shoot that would give us some space to work with. The morning of the shoot around 8am, I called up the Tabard Inn in Dupont and asked if they had any spaces we could use for the the morning. They were more than happy to oblige, and gave us this gorgeous banquet room with colors that matched our styled looks perfectly! And the light was life altering (a sentiment only felt by true photographers...I had a photo nerd moment for sure, lol). So exciting!

Many thanks to Eliot Payne, Tabard Inn, and my assistant Craig Hudson for all of their help. 
Enjoy these stylish snaps of Eric!